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Resources
The Mitch Seigel Blog
Needs Assessment
Submitted by Mitch Seigel on Tues, 10/23/2012
Sometimes when I ask a prospective client for a meeting to conduct a needs assessment I feel it reminds me of the age old story of the chicken and the egg. Which comes first?
Sometimes when I ask a prospective client for a meeting to conduct a needs assessment I feel it reminds me of the age old story of the chicken and the egg. Which comes first?
Media Buying Preparation
Submitted by Mitch Seigel on Tues, 10/16/2012
Preparing to make that perfect media buy should be activated on a regular basis. What I mean by this is not changing the buying decisions you've made on a daily basis, but always preparing to make changes to perform better than the day before.
Preparing to make that perfect media buy should be activated on a regular basis. What I mean by this is not changing the buying decisions you've made on a daily basis, but always preparing to make changes to perform better than the day before.
The Close
Submitted by Mitch Seigel on Tues, 10/9/2012
Over the years I have had many clients say to me that I’m such a good salesperson. Generally that has been the kiss of death. Historically I can honestly say that only 5-10% of those clients who said this to me, actually bought.
Over the years I have had many clients say to me that I’m such a good salesperson. Generally that has been the kiss of death. Historically I can honestly say that only 5-10% of those clients who said this to me, actually bought.
The Cause behind the Marketing
Submitted by Mitch Seigel on Tues, 10/2/2012
To just do marketing to add to the branding aspect of your business anymore, just doesn't make sense. It is too costly to not have some kind of call to action and reason to buy. In many cases, the reason to buy could be because the purchase will support a cause your company supports.
To just do marketing to add to the branding aspect of your business anymore, just doesn't make sense. It is too costly to not have some kind of call to action and reason to buy. In many cases, the reason to buy could be because the purchase will support a cause your company supports.
Social Styles Driving Sales
Submitted by Mitch Seigel on Tues, 9/25/2012
When a comedian develops a routine, he or she is always thinking about who the potential audience will be. Recently I was in Kentucky and had the chance to go to a comedy club. The main comedian for the night got the audience taking and before you knew it, there were characters established for him. He then adjusted his jokes toward those who he had met.
When a comedian develops a routine, he or she is always thinking about who the potential audience will be. Recently I was in Kentucky and had the chance to go to a comedy club. The main comedian for the night got the audience taking and before you knew it, there were characters established for him. He then adjusted his jokes toward those who he had met.
When Your Brand is a Brand
Submitted by Mitch Seigel on Tues, 9/18/2012
Imagine a cowhand coming across a lost calf out on the range. After chasing it down and steering it toward a pen, takes a look at its brand, and says, “Who’s brand is that.” I don’t know if that would be more hurtful to the ranch with the unknown brand, or the calf that went through the pain of having it permanently tattooed into its hide.
Imagine a cowhand coming across a lost calf out on the range. After chasing it down and steering it toward a pen, takes a look at its brand, and says, “Who’s brand is that.” I don’t know if that would be more hurtful to the ranch with the unknown brand, or the calf that went through the pain of having it permanently tattooed into its hide.
Presenting when the time is right
Submitted by Mitch Seigel on Tues, 9/11/2012
‘Seek first to understand before being understood,’ said Stephen Covey. This philosophical habit couldn’t be more true when it comes to the sales process. Yet, eighty percent of salespeople try to be understood first. Why?
‘Seek first to understand before being understood,’ said Stephen Covey. This philosophical habit couldn’t be more true when it comes to the sales process. Yet, eighty percent of salespeople try to be understood first. Why?
We’ll be back after a word from our Sponsor
Submitted by Mitch Seigel on Wed, 9/4/2012
Sponsorship opportunities started many decades ago and they haven’t let up. In fact, they are available in many different shapes and sizes, and offer better chances to expose your business than ever.
Sponsorship opportunities started many decades ago and they haven’t let up. In fact, they are available in many different shapes and sizes, and offer better chances to expose your business than ever.
Sales; it is all about the process
Submitted by Mitch Seigel on Tues, 8/28/2012
Last week I was in Lexington, Kentucky to go through a four day sales training program. I knew before I got there that the chances of learning something new was between slim and none. And you know what, I was right! I did learn a few things about myself.
Last week I was in Lexington, Kentucky to go through a four day sales training program. I knew before I got there that the chances of learning something new was between slim and none. And you know what, I was right! I did learn a few things about myself.
Blogging to Connect With Your Community
Submitted by Mitch Seigel on Tues, 8/21/2012
On September 26th, 2010, I sat down at this computer to write my first blog. I honestly had no idea what I was going to write about. Something told me that blogging was a good thing to do. Well, one hundred blogs later, I’m alive and kicking, and blogging has become routine-in fact, an easy routine.
On September 26th, 2010, I sat down at this computer to write my first blog. I honestly had no idea what I was going to write about. Something told me that blogging was a good thing to do. Well, one hundred blogs later, I’m alive and kicking, and blogging has become routine-in fact, an easy routine.