Media Buying Preparation

In my estimation, the bar can always be raised on the quality and ability to target the media you buy. Often it may seem that budget gets in the way of what you want to do. It seems to me that comfort of what you currently do gets in the way more often. There are always different ways to skin a cat, but often some of those ways are lost because you refrain from investigating choices.

My background has primarily been on the media side. So purely from a bias perspective, it hasn't mattered whether I was in sales in radio, broadcast television, cable television, newspaper or digital products- it always seems that the buys are being made in the other medium, besides my own. Of course this couldn’t always be the case-it just seems that way.

To me, preparation for media buying means keeping in touch with my business needs, and at the same time, being open to considering all answers to solving those needs. If that means meeting with media that at first glance may seen way beyond the norm, so be it. Those businesses that have become highly successful always take chances and investigate all options.

So you are buying three media and it working wonders with great ROI. The moment you get complacent is the same moment the results tart to dwindle. You never know what tomorrow may bring so think outside the box and beyond what your competition is doing. In the short run it may be some of your valuable time lost in the investigation mode. In the long run it may mean tremendous increases in your return on your investment.

What are your challenges when it comes to closing the sale? I look forward to hearing your comments. Until next time…