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The World is Watching; The Ultimate in Sports Marketing

Submitted by Mitch Seigel on Tues, 7/1/2014

Unless you are sleeping under a rock, you know that right now it is the middle of the World’s biggest sports spectacle; The FIFA World Cup. Even the lightest sports enthusiast is anticipating the United States-Belgium game! And funny, how the world’s richest nation is in the final game of the round of sixteen, keeping our eyes and ears involved as long as possible!

Somehow, with rain forests and tropical deluges no less, the fans have turned out from all over the world, to attend games in the far reaches of Brazil, to cheer on their favorite team. What a marketing opportunity to reach the entire globe at once. This is the ultimate sports marketing opportunity, maybe more than the super bowl.

As the globe has become smaller due to technology and the now transparent life we lead, the chance to show the world their products and services are everywhere, says a lot about the companies who are doing so. Even if it is only for a month, it screams that these are the most worldly manufacturers or service companies. It says that they are not satisfied with just a portion of the market, they want it all. They want to be the best in their industry, by the numbers and the brand they represent.

As we move in to the last couple of weeks of the tournament, pay close attention to their messages and what they are trying to say. When you go back to normal programming after the tournament, possibly you’ll have a different feel for these companies because of the way they have reached out to the world to show who’s the dominant players in their respective industries.

What are your challenges when it comes to sports marketing? I look forward to hearing your comments. Until next time...