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What is His or Her Personality?

Submitted by Mitch Seigel on Wed, 7/17/2013

Are you taking the time to learn your prospect’s personality prior to making suggestions for them to buy? If you are, fantastic! You can never learn enough about various personalities to help you move forward with potential buyers. If you are not, you have a whole new world in front of you.

Depending on what you are selling, you may need to do this quickly. Examples of this would be door to door sales or a retail store, where customers walk in and you need to determine quickly what they want and why. If you have a somewhat longer term sale, you have the luxury of figuring it out over time.

In any case it is something to be taken seriously as you develop your sales skills or sharpen the saw. Do you like to be treated the same as everyone else or do you prefer salespeople who notice what you like and dislike, and present options to you with those unique factors in mind.

If you have to do it quickly then you need to pay special attention to patterns that happen before your eyes. If you have time to learn more information about your prospect, be prepared to ask questions that give you a strong idea of their personality and how to work with them most effectively.

What are your challenges when it comes to understanding personality styles? I look forward to hearing your comments. Until next time…