Super Sports Marketing

Several hundred million homes will be tuned in around the world. Pete Rozelle has to be smiling in his grave. It was his idea to bring the AFL and the NFL together for this super day, now numbering forty seven! Do you think the supermarkets, bars, food manufacturers, hosting cities and everyone else associated with the game are thankful?

And what about the marketing aspects of this game, week, two weeks? The amount of money that is poured in to advertising during this period is unimaginable. Let alone the expensive price for the time-what about the creative process and production? We will see the latest and greatest commercials by some regulars, some recent add-ons and some completely new companies.

Not all sports is the super bowl. You can though, create the atmosphere around a smaller event to make it seem like a big deal. It takes just a little ingenuity, and roll-up-your-sleeves hard work. Anyone can do it if they put their mind to it. Just ask Mary Poppins!

So when you watched the game did you remember the commercials or the game? What do you think the league worries about more? Soon this sport will be truly global with games already being played in London. Think of the possibilities to center your ideas around sports! Can you say super-cali-fragi-listic-expi-ali-docious?

What are your challenges when it comes to sports marketing opportunities? I look forward to hearing your comments. Until next time…