SBDC - Los Angeles Lead Office - "The Key Steps to Lasting Client Relationships"

Hosted by the Small Business Development Center- Los Angeles. It’s all about consultative selling. Are you listening to your clients at a high enough level to really learn their needs? In this session the SBDC staff will learn the importance of putting their client’s needs first, and the services offered by SBDC second. Who are you patterning your interviewing techniques after? Maybe you should be watching more late night television to improve your skills.

Developing a series of questions, both professional and personal can help you differentiate yourself from your competitors. Combining this process with knowledge about your client’s personality and social style will send you down the right track.