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The Sales Process Continues

Submitted by Mitch Seigel on Tues, 1/07/2014

As the year ended on Tuesday and another one started on Wednesday, there is really no time to take a breath. The sales process must continue. Unlike seasons for athletes from one year to the next, and in many cases, off-seasons from their respective sports, the “sales season” never ends.

So what do you do to stay on top of the continuing process? What else-you plan well in advance. You know that every year there is a slow down around the holidays from Thanksgiving right through New Years. It can also mean that sales drop during that time so production is off in January and February as a result. This year, start in July, planning for this time period. See clients sooner and, more often so you get orders in by October and don’t suffer in Q1.

If you are a retail store you can do the same. If the holidays are a good season and Q1 is typically slow, start now by developing special seasonal offers in advance of the slow season. This will help keep cash flow at a strong level through the usually tough winter months.

And if you like these ideas, why not incorporate them into your plans for the rest of the year! Think out nine to twelve months at all times. Plan ahead and you will be able to be successful when the sales process continues. If you only conduct yourself as a reactionary salesperson or business you will never stay on top of the process. Be pro-active in your approach at all times.

What are your challenges when it comes to continuing the sales process? I look forward to hearing your comments. Until next time…