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Marketing Can Be a Bloody Mess-Literally!

Submitted by Mitch Seigel on Tues, 1/20/2015

As a big Oregon Duck fan I couldn’t wait to get to the Rose Bowl for what would be the first ever college football semi-final playoff game, in the newly aligned four-team college playoffs. We got to our seats ten minutes before kick-off. That was went the fun began.

There was a an empty beer can sitting on my seat, and my wife noticed another empty can under her seat, with the last couple of ounces spilled below the seat, where she was going to put extra jackets and blankets. They were obviously from the two (Oregon) fans standing behind us, who were holding the same brand of beer cans. I asked if the cans we found were theirs, but they seemed to either ignore us or were just too incoherent to understand what I was asking. I just put the can at the feet of the gentleman (loosely speaking) and turned around to watch the kick-off.

About three minutes into the game, we were all standing for another kick-off, after the Ducks scored, and the guy behind me leaned on me with one hand, apologizing, to which I responded, “No problem.” This happened again about five minutes later and again I said “No problem,” figuring this was probably going to be going on for the rest of the game. The third time it happened, he put both his hands on my shoulders and then his full body weight was against me. Either he fainted or lost his balance. I turned to my left to see what happened and when I did, he fell by me on my right side, head first down three rows, smacking his head against a bench below.

When I tried to pull him up, I realized that he had broken his nose on the bench and blood was pouring, and I mean pouring out, like a faucet was turned on, getting blood on everything in sight, including my Oregon sweat shirt and winter down jacket I had on the ground. After making sure he and his friend got away from the seats OK I bundled up my bloodied clothing and continued to watch the game.

Fast forward to after the game, which Oregon won handily (they weren’t as lucky in the championship game.) I now needed to try and clean the blood off my clothes. Swan Hydrogen Peroxide should be doing more marketing of their product. I filled a bucket with a combination of their product and water, soaking the sweat shirt over night. The next morning, like a miracle, the blood was completely gone from the sweat shirt! The sweat shirt was saved-too bad I couldn’t rescue Oregon from the Buckeyes this week!

You never hear about taking blood stains out, but I am here to tell you that Swan’s Hydrogen Peroxide works wonders. Now I’m heading outside to work on my down jacket...

What are your challenges when it comes to going to a football game or marketing your product? I look forward to hearing your comments. Until next time...