Gaining exposure through Event Marketing

Submitted by Mitch Seigel on Wed, 01/25/2012

Just like all other marketing efforts, it all starts with knowing your customer. It’s January now. You should be looking ahead at the calendar at least six to nine months, if not, to the beginning of 2013, for events in which your customers participate. In addition, you may want to consider developing your own event, catered around the nuances of your customers.....

If you start by doing this well, everything else will fall into place. Depending on which event or events you decide to get involved with, will determine the amount of time, energy and other resources needed for success. Once you decide on the complexity of your involvement, you’ll need to make sure you have the personnel to implement the marketing process.

Event marketing can offer various types of exposure; signage, advertising, raffle prize giveaways, your facility, your staff, your ideas, and so on. Each of these varies from one another, and yet can be equally rewarding to you and your company.

Take time to call other companies or individuals who have participated in the events you have chosen. Like peeling an orange, what looks good on the outside may be rotten on the inside. Have prepared questions to ask to make sure your investment is a solid one.

In addition to an overall plan per event, you should also develop a calendar timeline to make sure all steps have been accomplished. Give this calendar to all members of your team, and then review it on a regular basis to assure meeting deadlines.

While getting involved in an event can be a lot of work, it should also be fun and enjoyable so it reflects positively on your company. If it’s something you dread doing, don’t do it. If it’s that important, to your company’s success, then look into the many event planning companies who can assist you in the process.

What are your challenges when it comes to gaining exposure through event marketing? I look forward to hearing your comments. Until next time …