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Event marketing

Submitted by Mitch Seigel on Tue, 4/16/2013

The market has become so saturated with events that it is vitally important that you absolutely make sure the event you are considering to use to market your business will stand out in the crowd. That being said, marketing your business through an event can be very rewarding and extremely profitable.

So research is key on the front end, organization is key during the development and execution, and analysis is key on the back end to determine the event’s success on marketing your business and increasing your bottom line. If you can’t do these steps internally, hire an outsource company to handle it for you.

Choice of events in which to involve your business is critical. Know your goals for event marketing so that your experience matches what you are trying to achieve. If your expectations are too high, then scaling back is needed, and in most cases needed to be made realistic.

During the event itself you will need dedicated staffers to ensure its success. Everything needs to run smoothly so that the exposure being offered lives up to its billing.

Lastly, doing an event analysis to determine the amount of success throughout the event is essential to show a bump in sales in a positive way. Sometimes this is the hardest step in the process, because often key information is just not available.

Whatever you do, have fun with it. Stay in control of it and don’t let it control you!

What are your challenges when it comes to event marketing? I look forward to hearing your comments. Until next time…