Are You in the Middle of a Cause Marketing Goldmine?

There are hundreds, if not, thousands of worthwhile causes in the world. It may be a non-profit for whom you are employed, a non-profit you support with your time or money, or possibly a cause that has personal sentiment to you and your family. Whatever the case, all have potential opportunity for increased exposure, development and financial support.

Because there are so many qualified causes, you must be able to separate your favorite from the rest. If you are unable to do so, it will make it that much more difficult to get the support you need and desire. Separating yours doesn’t mean it is better than the rest. It may just mean that at that particular moment in time, it makes better sense to include your cause over the rest.

Work with the board to get various perspectives on how to separate your cause. If it is something you have started, than it is a good idea to develop an advisory board so that you get good honest opinions about how your cause stacks up against the rest. Once you have come up with a solid foundation you can then begin the process of developing marketing materials to present to would-be donors.

It is this first step where most causes fail in their marketing approach. If you don’t get over this first hurdle it is sometimes impossible to grow to the level you envision What are your challenges when it comes to cause marketing? I look forward to hearing your comments. Until next time…