Advertising; 21st Century Style

And you know what, in time it’s only going to get broader and more transparent. The lives and existence of advertising mechanisms are driven by the almighty dollar. So if the market says they want more ways to consume messages, they will continue to be given more.And if that same market wants more immediacy and a transparency our parents and grandparents don’t understand, guess what? That’s right, more transparency will come.

Yellow Pages, yes, yellow pages still exist. If they don’t exist in a written format, then they do digitally. And newspapers have still not gone away. Changed, modified equipped for the new world, but are still around.

So for you, the business owner, your work has become even more difficult. While you still need to target your consumers, you need to buy broader to give you depth trying to reach that target. The sum needs to add up to much more than its parts for you to stay within your budget, and get the ROI you need to survive.

It also means shifting quicker than previously done in generations before you. Possibly now down to weekly changes, and eventually, especially with social media, even making daily adjustments.

In addition, other parts of your business should be adjusted along with the changes in the advertising. Personnel, location, product lines and service-but that’s for another day!

What are your challenges when it comes advertising your business? I look forward to hearing your comments. Until next time…