The Mitch Seigel Blog

Time Management; Always be Working on it!

Submitted by Mitch Seigel on Tues, 10/14/2014

I’m at 35,000 feet flying above one of the most spectacular geographic areas of the world, the Grand Canyon. I’m saying this not because I’m over the Grand Canyon, but because I’m using my time in the air to send emails, respond to emails, do a blog, proposal requests, etc, and I even had time to do a few Sudokus!

Strategic Planning

Submitted by Mitch Seigel on Tues, 10/07/2014

I was recently in a meeting where the head of the organization presented the potential opportunities that lie ahead. There were no goals, no tactics and no strategies to work toward the potential opportunities.

Closing the Sale, One Step at a Time

Submitted by Mitch Seigel on Tues, 9/30/2014

So what will you bring in this week? How many times have you heard that question throughout your sales career? If you are newer to the sales game, expect it to come up more often than you would like.

Advertising: Is it still doing its job?

Submitted by Mitch Seigel on Tues, 9/23/2014

Every day the market becomes more splintered, if for no other reason than there are increased websites daily. Over years several new advertising options have appeared, yet the old stays true to course. The fact is that if advertising vehicles do not work, they go out of business, plain and simple.

Are You Listening?

Submitted by Mitch Seigel on Tues, 9/16/2014

When is the last time you were with someone when they asked you, “Are you listening to me?” Your attention probably wasn’t on what this person was saying because you were distracted in one of several ways; your mind was thinking about something else, you got a text, the phone rang, a TV show came on, someone else came in to the room when you were talking and interrupted, and so on and so on...

Event Marketing

Submitted by Mitch Seigel on Tues, 9/09/2014

In today’s transparent world, marketing to your target customers in their environment is more prevalent than ever. Why create something and hope that they will come, when you can seek out their interests and be there when they get there.

Keeping the Faith

Submitted by Mitch Seigel on Tues, 9/03/2014

Depending on what you sell, whether it is at retail or selling business to business in the field, the ramp up for a sale may drastically differ. For example, it may take years for a jet to be sold, while selling groceries happens daily, and everything else is somewhere in between on the continuum.

Sales Promotion-It’s a Whole Different Ballgame!

Submitted by Mitch Seigel on Tues, 8/26/2014

There’s marketing orchestrated through traditional media buying, and then there’s non- traditional marketing, which is a whole different ballgame!

Always Be...Opening!

Submitted by Mitch Seigel on Tues, 8/19/2014

Old school says you should always be closing - ABC’s of sales! I was in the audience of a sales seminar this week and the speaker was emphasizing opening the relationship. I would have to say, that the term always be opening is more prevalent today than always be closing.

Buying Media Becomes Tougher Every Day!

Submitted by Mitch Seigel on Tues, 8/12/2014

No matter what size of business you own or associate with, and no matter in what industry the business lies, there isn’t a day that goes by that is not more difficult than the previous, when attempting to buy media for marketing.